Digital Insight Analyst

  • Location: Toronto, ON
  • Type: Contract
  • Job #1077
Digital Insight Analyst
(12 month Contract)

Department: Digital Marketing & Sales

Brief Project Description:
The insights analyst will collaborate alongside product owners to create value added insights to help drive optimization across KPIs by analyzing large data-sets of client behavior, digital products and digital channels.

The outcome of this engagement is to augment the insights team to successfully build additional insights that will be meaningful and lead to optimization of digital products.

Daily Responsibilities:
• Analyze large data sets and representing the behavior of digital product users to provide insights about user actions that help owners optimize on KPIs (i.e. conversions, attribution models, path analysis, cohort analysis, conversion analytics, etc.)

• Consult with digital team leaders to understand goals and identify potential analytics projects or solutions to further the objectives of the Digital Product teams.

• Support Multivariate and A/B testing by exposing core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.

• Responsible for managing and developing business relationships with Digital product owners and key partners, including conducting regular monthly business reviews.

• Deliver clear, concise and timely analysis with team members and stakeholders identifying trends, issues and opportunities, performance analysis, dashboards, benchmarking, sales reports, customer
profile/segmentation, etc.

• Work closely with developers to dynamically modify digital content based on business rules and models.

Must Have Skills:
• 4+ years' experience in related digital product development or data mining role
• BA/BSc or above in mathematics, statistics, economics, computer science, software engineering or related
quantitative field
• Advanced knowledge of R, Python, SQL or SAS
• Understanding of marketing analytics, data mining, experimentation and measurement
• Knowledge of web and mobile development processes
• Ability to multi-task and prioritize/complete projects in a timely manner
• Strong team player with track record of collaboration and experience working as part of an agile team
• Excellent verbal, written, communication and presentation skills
• Highly detail oriented and comfortable with large amounts of data
• Proven analytics and problem solving skills
• Strong drive and desire to understand relationship of organizational components

Nice to Have Skills:
• Familiar with online tools such as Google Analytics Premium and Tableau,
• Knowledge of graph analytics (Neo4j, DataStax, Neptune)
• Experience with the deployment of APIs and services for front-end personalization
• Knowledge of graph analytics (Neo4j, DataStax, Neptune)
• Ability to code in Scala
• Knowledge of statistical modeling and forecasting

Thank you for your interest. Please visit www.fpinc.ca/opportunities for future opportunities if this is not the right fit.